Lazada and Canva Partner to Empower the Next Generation of Filipino MSMEs

Lazada Philippines is partnering with Canva to give Filipino micro, small and medium-sized enterprises (MSMEs) easier access to creative tools and resources for building their brands and growing their eCommerce businesses.

The partnership launches with the Lazada Seller Hub, a new creative resource introduced in August. It provides general templates for all Lazada sellers, along with seven campaign-specific templates for sellers joining sale campaigns. New campaign-ready templates will be added during each campaign period to help sellers promote products, tell their brand stories, and make the most of major shopping events.

The initiative aims to help MSMEs create professional-looking digital content without requiring extensive design skills or resources. By combining Canva’s design capabilities with Lazada’s seller ecosystem, the companies want to help businesses present their products more effectively, build customer trust, and compete in the online marketplace.

“Seller success is at the heart of Lazada’s business,” said Alvin Ching, Head of General Operations at Lazada Philippines. He added that providing relevant creative resources can help sellers engage shoppers more effectively and make the most of opportunities on the platform.

Lazada will continue supporting sellers through its learning ecosystem, including Lazada University, which offers resources and training covering content creation, operations, order fulfillment, and platform policies.

Laura Kantor, Country Manager at Canva Philippines, said the partnership aims to make the creative process easier and more accessible for Filipino entrepreneurs by giving them tools to communicate their ideas, showcase products, and strengthen their online presence.

Lazada and Canva are also exploring training workshops, dedicated Lazada University courses, and special subscription offers to further develop sellers’ creative capabilities.

Through these initiatives, Lazada Philippines and Canva Philippines aim to make creativity, education, and eCommerce more accessible to Filipino MSMEs, helping them create better content, compete with confidence, and grow online.