From everyday shoppers to local influencers and celebs, the night was one for the books. And with a lineup that included BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola, it’s no surprise the event was sold out.
“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”
Puregold Brings the Energy—From Store Aisles to Stadium Lights
What started as a supermarket brand known for practical savings is now making waves in the entertainment scene. And OPM Con 2025 wasn’t just a concert—it was a full-blown celebration of Filipino culture, talent, and unity.
From the very first song, the arena was buzzing. Every performance had its own vibe—whether it was the energy of a dance-pop number or the emotional pull of a heartfelt ballad. The crowd sang along, waved light sticks, and created moments that felt like a celebration of every Filipino’s story.
A Crowd as Colorful as the Music
It didn’t matter where you came from—Luzon, Visayas, or Mindanao—people traveled far and wide just to be part of the experience. Thanks to Puregold’s ticket redemption events across the country, fans from every corner of the Philippines—and even from Asia and the UAE—showed up and showed out.
Inside the arena, you could see students, working professionals, families, and content creators, all standing side by side. That’s the power of music—and the Puregold brand. It connects people, no matter their background.
VIP Access, Freebies, and More
Some lucky fans got the star treatment with exclusive VIP perks, including access to a special soundcheck party before the show. But that wasn’t all—eventgoers were also showered with free goodies from some of the biggest names in the consumer world: Nestle, Jack 'n Jill, Coca-Cola, Lucky Me!, Cream Silk, Surf, Doowee Donut, Purefoods, and many more.
It was more than a concert—it was a feel-good experience from start to finish. “Puregold is about building meaningful experiences for the communities we serve,” said Piedad. And with OPM Con 2025, they didn’t just deliver a show—they created memories that will last a lifetime.
A New Chapter for Puregold and OPM
As the final encore echoed through the Philippine Arena, one thing was clear: Puregold’s OPM Con 2025 wasn’t just about music. It was about community, pride, and what it means to be Filipino. It brought together the old and the young, the casual fans and the die-hard supporters, proving that OPM is alive, thriving, and loved by all.
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