What makes this recognition especially meaningful is that it comes straight from the people. Unlike most awards decided by a panel of judges, the People’s Choice Stevie Awards are determined entirely by public vote, a reflection of how deeply Cebuana Lhuillier has connected with millions of Filipinos through its mission of financial inclusion.
For President and CEO Jean Henri Lhuillier, this recognition is more than a trophy, it’s a validation of the company’s mission. “We are truly honored to receive the People’s Choice Awards across three categories,” he shares. “This recognition means so much to us because it comes from the very people we serve. Their trust and continued support inspire us to push further in our mission to provide accessible, reliable, and inclusive financial services to every Filipino.”
For over three decades, Cebuana Lhuillier has been more than a financial institution. It has been a lifeline for everyday Filipinos — helping them secure their future, build their dreams, and weather life’s uncertainties. What began in 1953 as AgenciaCebuana, a small family-run pawnshop, has evolved into a diversified conglomerate employing more than 12,000 people nationwide. Today, through over 3,500 branches across the country, it provides a wide range of services — from pawning, remittance, microloans, and insurance to banking and micro-savings — each designed to make financial empowerment within everyone’s reach.
Cebuana Lhuillier’s purpose goes beyond transactions. Through programs like the Kanegosyo Center, it has helped more than one million MSMEs grow their businesses, releasing over ₱3 billion in funding. Its innovative products — Microinvest and Cebuana Gold Bars, encourage everyday Filipinos to start investing, while HealthMax, MindCare, and Takaful provide accessible protection to families across the country.
Even its remittance services continue to evolve, embracing digital partnerships with PayPal, MoneyGram, and Web3 technologies to serve a new generation of users. At the heart of these efforts is a commitment to inclusion. By continuously expanding its digital and nationwide network, Cebuana Lhuillier ensures that financial services reach even the most underserved communities, promoting financial literacy and resilience among millions of Filipinos.
Indeed, Cebuana Lhuillier’s triple win is not just a celebration of success, it’s a celebration of the Filipino spirit. Guided by innovation, integrity, and service, the company continues to uplift lives, proving that when business is driven by purpose, it becomes more than a brand, it becomes a trusted partner in every Filipino’s journey toward a more secure future.
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