As a trailblazer in the healthcare industry, Maxicare Group's consistent innovation in its products and services affirms its commitment to advocating for Filipinos’ healthcare needs. The start of synergizing the health plans, clinics, and insurance aligns with their mission of delivering quality healthcare to the public and, at the same time, helping them secure their finances, being with them at every stage of their lives.
Alongside this, Maxicare Group also unveiled its refreshed logo, a symbol of its renewed purpose and forward-looking vision. The Maxicare Group logo represents its mission as a health maintenance organization focused on care and well-being. The use of royal blue reflects trust, professionalism, and stability, which are essential values in the healthcare industry. At the center of the logo, the letter “X” is creatively formed as a human figure, symbolizing vitality, life, and the people Maxicare Group serves. This new design choice underscores the brand’s human and customer-centric approach and its commitment to supporting every individual’s health journey with compassion and reliability.
More than a rebrand, this synergy strengthens the Group’s promise to synergize every Filipino's health and wellness needs from proactive and preventive care to financial security. Members also get seamless access to quality healthcare from a growing network of nationwide Maxicare Primary Care Clinics, over 22,000 physicians, and more than 1,000 hospitals and partner facilities.
“Uniting our health plans, clinics, and insurance under the Maxicare Group is just the first step to make healthcare simpler, accessible, and tailor-fit for every Filipino, enabling them to live their best lives,” said Raymond Hernandez, Chief Customer Officer of Maxicare Group.
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